Sada Kshirsagar

Retail AI executive · Keynote speaker · Builder

Sada
Kshirsagar

Putting AI into production at America’s biggest retailers, and still building it hands-on.

Book me to speakSee talks →

Portrait of Sada Kshirsagar
On stage atShoptalkeTail WesteTail BostoneTail ConnectB2B ConnectProduct Leader Summit

01 — The retail story

Twenty years turning data, search and AI into revenue for the stores America shops at.

Tractor Supply logo

$15.52B revenue

2,490 stores

VP, Product Management & Operations · 2024–present

As VP of Product Management, Sada leads product for the multi-billion-dollar digital business of America’s largest rural lifestyle retailer. He built a 40+ person organization, moved it from projects to a product operating model, and delivered double-digit e-commerce growth. His teams launched a B2B direct sales platform, integrated the pet pharmacy app, and expanded the loyalty experience. He has also shipped customer-facing AI experiences and brought AI into the tools the customer experience teams use every day, which streamlined processes and sped up development.

The Home Depot logo

~$165B revenue

~2,350 stores

Product Management & Data Science; Head of B2B eCommerce · 2011–2017, 2020–2024

In his first stint, Sada led consumer e-commerce product management for search and discovery and incubated the company’s e-commerce data science practice. He launched machine-learning-driven capabilities across search, personalization, and recommendations, including semantic, voice, and image search. He returned to head B2B e-commerce product management for the Pro business, unifying its digital platforms into one personalized experience for professional customers.

Target logo

~$105B revenue

~2,000 stores

Director, Product Management, Shopping Experience · 2017–2020

Sada owned Target’s web and app shopping experiences across Apparel, Home, Beauty, Baby, and School & College. He led the move from a functional organization to customer-first journey teams, and he brought AI and AR shopping experiences to life, including virtual try-on for beauty online and in stores.

02 — Speaking

On the main stage of retail’s biggest AI conversations.

Main stage keynote panel at eTail West, Palm Springs: Making the Most of Agentic AI: A Look into the Most Popular Use Cases, with Sada Kshirsagar of Tractor Supply
Featured speaker at the Shoptalk Fall 2026 Executive Breakfast: The Intersection of Brand & Performance. Quote from Stan Rosenberg, Founder, Storm King Consulting: “An incredible moderated conversation with Sada K. and Kevin Reese… about the intersection of brand and performance.”
Featured product leader at the 9th Annual Product Leader Summit, SF Bay Area, October 2025: Sada Kshirsagar highlighted in the summit group photo
Panel at eTail Connect 2024: An AI Temperature Check: What’s Hot and What’s Not, with Sada Kshirsagar
Panel at eTail East, Boston 2024: Answering the Demand for Convenience with Seamless Experiences, with Sada Kshirsagar
Opening keynote panel at B2B Connect 2023: Customer Experience and B2B eCommerce, with Sada Kshirsagar
  1. Fall 2026Shoptalk FallExecutive Breakfast · featured speakerThe Intersection of Brand & Performance: a moderated conversation with Kevin Reese
  2. Feb 2026eTail West, Palm SpringsMain Stage keynote panelMaking the Most of Agentic AI: A Look into the Most Popular Use Cases
  3. Feb 2026eTail West, Palm SpringsSummit Day panelReadying Your Employees for the Future Reality: Getting People Bought In to Using AI Every Day
  4. Oct 20259th Annual Product Leader Summit, SF Bay AreaFeatured product leaderHighlighted among the summit’s featured product leaders
  5. Sept 2024eTail ConnectPanelAn AI Temperature Check: What’s Hot and What’s Not
  6. Aug 2024eTail Boston25th anniversary keynote panelRevolutionizing Retail: Practical Use Cases for Generative AI
  7. 2024eTail East, BostonPanelAnswering the Demand for Convenience with Seamless Experiences
  8. 2023B2B ConnectOpening keynote panelCustomer Experience & B2B eCommerce

03 — Builder

He doesn’t just buy AI. He ships it.

Every product below was designed, written and launched by Sada with agentic development: AI coding agents doing the typing, Sada making the product calls. It is how he stays honest about what AI can really do in production.

Screenshot of Fit Check

iOS app · 5.0 on the App Store

Fit Check

An AI virtual try-on app: snap any outfit from any store and see it on yourself before you buy.

View on the App Store →
Screenshot of Riti

Shopify app · in review

Riti

An AI fitting room for Shopify merchants. Shoppers try complete looks on their own photo, not one garment at a time.

rititech.app →
Screenshot of The Shiplog

Daily publication + podcast

The Shiplog

A daily briefing on what the people building tech are talking about, with a six-minute audio edition every morning.

shiplog.news →
Screenshot of PM Atlas

Searchable library

PM Atlas

A free, searchable library of 1,800+ of the best product-management essays, podcasts and posts that answers questions with citations.

pmatlas.fyi →
Screenshot of OpenMausBot

Open source · iOS companion

OpenMausBot

An open-source AI agent platform. Sada was the original contributor of its iOS companion app.

View on GitHub →

04 — Advisory

Trusted advisor to the AI companies building retail’s next stack.

Angel investor and LP in 20+ startups. BS in Computer Science with a major in Artificial Intelligence; Wharton executive program.

attention labs logoAdvisor

attention labs

Addressee detection for voice AI: knows who is talking to a device, in real time, before speech recognition runs.

attentionlabs.ai →Anvai logoAdvisor

Anvai

AI software that turns unstructured enterprise data into strategic information.

anvai.ai →Adeptmind logoAdvisor

Adeptmind

Generative AI for retail search and discovery, built to fuel growth and revenue for retailers.

adeptmind.ai →Quantum Metric logoAdvisor

Quantum Metric

Agentic digital analytics that shows teams and AI agents what hurts conversion and what matters most.

quantummetric.com →
Sada Kshirsagar headshot
Sada Kshirsagar headshot, square

05 — Speaker kit

For organizers

Short bio

Sada Kshirsagar is VP of Product Management & Operations at Tractor Supply, where he leads product for the multi-billion-dollar digital business of America’s largest rural lifestyle retailer. Before that he led search, data science and B2B e-commerce product management at The Home Depot and owned the web and app shopping experience at Target. He speaks on agentic AI in retail and still builds AI products hands-on.

Long bio

Sada Kshirsagar is VP of Product Management & Operations at Tractor Supply, where he leads product for the multi-billion-dollar digital business of America’s largest rural lifestyle retailer. He built a 40+ person organization, moved it from projects to a product operating model, and delivered double-digit e-commerce growth. His teams launched a B2B direct sales platform, integrated the pet pharmacy app, and expanded the loyalty experience, and he has shipped customer-facing AI experiences and brought AI into the tools customer experience teams use every day.

Sada spent two stints at The Home Depot. In the first, he led consumer e-commerce product management for search and discovery, incubated the company’s e-commerce data science practice, and launched machine-learning-driven capabilities across search, personalization, and recommendations, including semantic, voice, and image search. He later returned to head B2B e-commerce product management for the Pro business, unifying its digital platforms into one personalized experience for professional customers. In between, at Target, he owned the web and app shopping experiences across Apparel, Home, Beauty, Baby, and School & College, led the move from a functional organization to customer-first journey teams, and brought AI and AR shopping experiences to life, including virtual try-on for beauty.

Sada advises AI startups including Attention Labs, Anvai, Adeptmind and Quantum Metric, and is an angel investor and LP in 20+ startups. He keeps building: his own AI products include Fit Check, an iOS virtual try-on app, Riti, an AI fitting room for Shopify, The Shiplog and PM Atlas, all built with agentic coding. He holds a BS in Computer Science with a major in Artificial Intelligence and completed Wharton’s executive program.

Download kit (headshot + bios)Headshot (JPG) →New headshot, high-res PNG →New headshot, JPG →

Talks on Agentic AI in retail · Getting AI from pilot to production · Search, personalization and AI shopping · Bringing teams along with AI · Building with AI coding agents

06 — Contact

Book Sada for your stage, board or podcast.

hello@sadakshirsagar.com

LinkedIn →